The Client: Not So Wimpy Teacher (Writing Masterclass) 

As a teacher-entrepreneur, Jamie Sears—the Not So Wimpy Teacher—creates downloadable resources as well as professional development training for 2nd, 3rd, 4th, and 5th grade teachers. Hundreds of thousands of teachers are raving fans of NSWT.

There are many teacher-entrepreneurs out there. What makes Jamie different is her dedication to making things easy for teachers while never sacrificing student learning. During the Discovery phase of our project, I described Jamie’s brand as being the “teacher bestie” across the hall with whom you swap tips and tricks, have each other’s backs, and commiserate and celebrate with.

THE SITUATION:

Many teachers dislike teaching writing. We’re talking “let’s pray there’s a fire drill so I don’t have time to teach writing today” kind of dislike. Jamie decided to bring the NSWT magic to this problem, and created a course to teach teachers her Not So Wimpy Writing Process.

Jamie’s first launch was successful! Roughly 2,000 teachers enrolled, which meant she had a 6-figure launch. Better yet, teachers reported a lot of success with teaching their students writing.

Jamie’s existing sales page had served her well for that first launch, but she came to Obsession Eleven to create a new version that would help her sell even more.

THE SOLUTION: OBSESSION REWRITING

“My students started every writing assignment with “once upon a time” and ended with “the end”.”

That one piece of voice of customer data launched the entire theme of the sales page. “I should write this like a fairy tale” popped into my head…and then the copy almost wrote itself. I even got some rhyme and meter in there, which means my one year at Sarah Lawrence College did not go to waste. Ha ha.

Another inspiration was to research why teachers hate teaching writing so much. Almost immediately I found the New York Times article “Why Kids Can’t Write.” Turns out, most teachers are never taught how to teach writing to children—it’s not even a part of about 50% of teacher preparation programs. No wonder they dislike doing it! I’d fantasize about pulling the fire alarm too.

That 50% fact became the “surprising fact” of the page, and it did double duty for offering absolution to our harried ICA. (Cue Robin Williams telling teachers, “It’s not your fault.”)

WHAT WE CREATED TOGETHER:

• Brand Brief with ICA development

• Sales page

• Webinar invitation sequence

• Sales sequence

• Downsell sequence

AND LATER:

• Affiliate swipe files

• Sneak peek email sequence

• Student referral swipe files

• Student referral attraction page