Eleven ways to make your ideas sell and your words wow.
What’s the difference between copy that makes people’s eyes glaze right over, and copy that makes people instantaneously, feverishly obsessed?
Well, there are a lot of differences. Eleven, in fact.
Eleven time-tested principles that will help your clients and customers FEEL something when they read your words, which is the #1 secret of writing compelling, interesting copy that sells: making people feel.
That’s why average, everyday “content” is never enough, because most content isn’t doing its job. It’s just sitting there like a lump on a log. (Which is hilariously my favorite imagery.)
On the contrary, when you can organize and present your ideas in such a way so that people feel something, chemicals are actually released into their brain, and your sales go up.
Which chemicals? Specifically oxytocin and cortisol. And when you can create that sweet cocktail mix in your client’s brain, four things happen:
They feel more open to your message.
They’re more likely to trust you.
They’ll feel more generous.
They’re also more likely to find you memorable, too.
All positive triggers that will help you get the YES...without having to resort to begging, bribery or beat downs.
*Did somebody say cocktail?